书写即对话：书店留言中的情感流通与身份建构

Writing as Dialogue: Emotional Circulation and Identity Construction in Bookstore Messages

摘要: 在数字媒介主导人际交往的背景下，实体书店中的纸质留言呈现出“逆媒介化”特征。本研究旨在探究书店留言本如何通过物质性书写实现情感表达、身份建构与跨时空社会联结，揭示其作为“第三空间”的情感中介机制。研究采用质性研究设计，以北京三联韬奋书店和“可能有书”书店的留言文本为样本，借鉴扎根理论的编码程序进行主题分析，并通过模范书局留言本检验理论饱和度。结果发现：留言书写包含三个核心维度——个体独白、主体对话与城市复调。研究表明，书店留言本不仅是情绪碎片的容器，更是个体在液态现代性中抵抗匿名、编织生命连续性、建构情感共同体的重要对话实践，印证了实体书店作为“逆媒介化”书写场域的精神锚地价值，为理解数字化生存下人类情感的补偿性传播逻辑提供了经验证据。

Abstract: Against the backdrop of interpersonal communication dominated by digital media, handwritten messages in physical bookstores manifest a characteristic of “reverse mediatization.” This study aims to explore how bookstore guestbooks facilitate emotional expression, identity construction, and cross-temporal social connections through material writing practices, and to reveal their role as an emotional mediation mechanism within the “third space.” Adopting a qualitative research design, the study analyzes message entries from Beijing Sanlian Taofen Bookstore and “Perhaps There Is a Book” bookstore, conducts thematic analysis following the coding procedures of grounded theory, and tests theoretical saturation using guestbook entries from the Model Bookstore. The findings reveal three core dimensions of message writing: individual monologue, dialogic interaction, and urban polyphony. The study concludes that bookstore guestbooks are not mere containers of emotional fragments but constitute an important dialogic practice through which individuals in liquid modernity resist anonymity, weave narrative continuity, and construct affective communities. It confirms the value of physical bookstores as spiritual anchors for “reverse mediatization” writing, and provides empirical evidence for understanding the compensatory logic of human emotional communication in the age of digital existence.