范式创新与关系重构——微短剧赋能产业融合新模式探究

Paradigm Innovation and Relationship Reconstruction—Exploring the New Model of Micro-Drama Empowerment Industry Integration

摘要: 更新换代是时代与科技发展的永恒主题，当电影和电视剧还在向“后电影与电视剧时代”迈进之时，随着数字媒介技术的快速发展和用户消费习惯的变化，基于互联网的新型内容形态——微短剧的市场规模已经超越了传统电影行业，微短剧作为一种新兴的内容形态正以惊人速度占领人们的移动屏幕成为了影视行业又一中坚力量，视听内容生产制式新的路径，与用户消费的范式转型，更对传统传媒行业生态产生了深远的影响。本文通过微短剧产业的范式创新，分析微短剧的市场现状，并探讨其与考古文旅结合的创新模式与发展前景。

Abstract: Renewal and iteration constitute an eternal theme of the times and technological advancement. While feature films and television dramas are advancing toward the post-film and post-TV-drama era, driven by the rapid development of digital media technologies and shifts in user consumption habits, micro-dramas—new internet-based content formats—have seen their market size surpass that of the traditional film industry. As an emerging content form, micro-dramas are rapidly capturing audiences’ mobile screens at a staggering speed and evolving into another backbone of the film and television industry. The emerging production model of audio-visual content and the paradigm shift in user consumption have exerted far-reaching impacts on the ecosystem of the traditional media industry. By examining the paradigm innovations within the micro-drama industry, this paper analyzes the current market status of micro-dramas and explores innovative integration models and development prospects for combining micro-dramas with archaeological cultural tourism.