AI赋能旅游电子商务课程产教融合研究

Research on the Industry-Education Integration of AI-Powered Tourism E-Commerce Course

摘要: 《旅游电子商务》是应用型高校旅游与电商交叉领域的核心课程，是培养文旅复合型人才的重要载体。在文旅数智化转型的背景下，传统课程教学仍存在计划性不足、教学模式单一、考核不够全面等问题，难以适配数字化人才培养需求。鉴于此，本研究以PDCA循环为理论框架，构建了“教学目标重塑–教学项目实施–教学效果评价–教学总结改进”的AI赋能产教融合教学模式，将AI技术深度融入课堂实训环节，推动课程教学精准对接产业发展需求。教学实践表明，该AI赋能产教融合教学模式，有效提升了学生数字化实操能力与综合素养，提升了产教融合育人实效。本研究可为高校旅游类专业及其相关课程的数字化、智能化教学改革提供有效参考。

Abstract: “Tourism E-commerce” is a core course in the interdisciplinary field of tourism and e-commerce at applied universities, and it is an important carrier for cultivating tourism and culture-related talents. In the context of the digital transformation of tourism and culture, traditional course teaching still has problems such as insufficient planning, single teaching mode, and insufficient comprehensive assessment, making it difficult to meet the needs of digital talent cultivation. In view of this, this research takes the PDCA cycle as the theoretical framework and constructs an AI-enabled industry-academia integration teaching model of “teaching goal redefinition - teaching project implementation - teaching effect evaluation - teaching summary and improvement”, deeply integrating AI technology into the classroom training session, promoting the precise alignment of course teaching with the demands of industrial development. Teaching practice shows that this AI-enabled industry-academia integration teaching model effectively enhances students’ digital practical skills and comprehensive qualities, and improves the effectiveness of education and training in industry-academia integration. This research can provide effective references for the digital and intelligent teaching reform of tourism-related majors and their related courses in universities.