电商平台赋能传统产业新质生产力发展研究

Research on Empowering the Development of New Quality Productive Forces in Traditional Industries through E-Commerce Platforms

摘要: 新质生产力的提出，标志着我国对以新的生产要素、新的产品、新的生产方式为核心驱动，集创新、核心技术突破等于一体的先进生产力质态、发展和变革为一体的高质量发展提出新的方向和要求。电子商务平台作为数字经济时代最具代表性的组织形态，通过要素配置结构重组、产业形态与组织的变革与升级、技术应用拓展与创新、价值创造路径优化等方式，已经成为推动传统产业向新质生产力转型的关键力量。本文将从理论与场景应用出发，通过分析电子商务平台与传统产业转型之间的内在联系，探索电商赋能新质生产力发展的内在机制，并结合阿里巴巴、京东、拼多多等电商平台的实践案例，提出建设性的意见，为以电子商务发展促进新质生产力发展提供思路。

Abstract: The introduction of the concept of new quality productive forces signifies a new direction and set of requirements for China’s pursuit of high-quality development—one centered on a new form of advanced productive forces driven by new factors of production, new products, and new modes of production, integrating innovation and breakthroughs in core technologies. As the most representative organizational form in the digital economy era, this is achieved through the restructuring of factor allocation, the transformation and upgrading of industrial forms and organizations, the expansion and innovation of technological applications, and the optimization of value creation pathways. This paper explores the intrinsic mechanisms through which e-commerce empowers the development of new quality productive forces by analyzing the internal linkages between e-commerce platforms and the transformation of traditional industries from both theoretical and applied perspectives. Drawing on practical cases from e-commerce platforms such as Alibaba, JD.com, and Pinduoduo, this paper offers constructive suggestions to provide insights for promoting the development of new quality productive forces through the advancement of e-commerce.