林区经济林产品物流发展困境与优化路径研究——以博山区猕猴桃产业为例

Research on the Development Challenges and Optimization Paths of Economic Forest Product Logistics in Forest Areas—Taking the Kiwi Industry in Boshan District as an Example

摘要: 在乡村振兴战略深入推进的背景下，乡村物流作为连接城乡生产与消费的关键纽带，对促进农产品流通、增加农民收入具有重要意义。本文以山东省博山区猕猴桃产业为例，深入剖析了其物流发展的现状与困境。研究发现，当前博山区猕猴桃产业面临物流基础设施薄弱、冷链仓储不足、物流成本居高不下以及信息化程度低等突出问题，严重制约了产业的市场竞争力和可持续发展。针对这些问题，本文提出了加强交通与冷链基础设施建设、整合物流资源发展共同配送模式、引入物联网等信息技术提升物流信息化水平等优化路径。本研究旨在为破解博山区猕猴桃产业物流瓶颈提供理论依据与实践指导，同时也为其他地区乡村物流体系的完善与优化提供参考借鉴。

Abstract: Against the backdrop of the deepening rural revitalization strategy, rural logistics—serving as a crucial link between urban and rural production and consumption—plays a significant role in promoting agricultural product circulation and increasing farmers’ incomes. Taking the kiwi fruit industry in Boshan District, Shandong Province, as a case study, this paper conducts an in-depth analysis of the current status and challenges facing its logistics development. The research reveals that the kiwi fruit industry in Boshan currently faces prominent issues such as weak logistics infrastructure, insufficient cold-chain warehousing, persistently high logistics costs, and low levels of informatization, all of which severely constrain the industry’s market competitiveness and sustainable development. To address these problems, the paper proposes optimization pathways including strengthening transportation and cold-chain infrastructure, integrating logistics resources to develop shared distribution models, and introducing information technologies such as the Internet of Things to enhance logistics informatization. This study aims to provide theoretical foundations and practical guidance for overcoming logistics bottlenecks in Boshan’s kiwi fruit industry, while also offering reference and insights for improving and optimizing rural logistics systems in other regions.