平台生态对跨境电商供应链整合的影响机制

Research on the Impact Mechanism of Platform Ecosystem on Cross-Border E-Commerce Supply Chain Integration

摘要: 在数字贸易快速发展背景下，跨境电商平台已从传统交易渠道演变为多元协同的生态系统，对供应链整合模式产生深刻影响。本文基于平台生态理论与供应链整合理论，探析平台生态影响跨境电商供应链整合的内在机理，从信息协同、资源集聚、规则治理、网络联结四个维度梳理核心作用机制。研究发现，平台生态有效推动了跨境电商供应链的环节衔接与效率提升，但当前整合仍存在信息协同浅层化、资源服务碎片化、治理结构单边化、网络联动区域化等问题，尚未实现全链路深层次一体化重塑。在此基础上，本文提出深化数据协同、完善生态服务、构建多元共治、加强全球联动等优化路径，以期为跨境电商供应链高质量整合提供参考。

Abstract: Against the backdrop of the rapid development of digital trade, cross-border e-commerce platforms have evolved from traditional transaction channels into diversified ecological systems, exerting a profound impact on the integration of cross-border supply chains. Based on the platform ecosystem theory and supply chain integration theory, this paper systematically explores the internal mechanism of how the platform ecosystem affects the integration of cross-border supply chains. It sorts out four core impact mechanisms, including information collaboration, resource aggregation, rule governance and network connection, and analyzes the existing problems such as superficial collaboration and fragmented resources. Corresponding optimization paths are proposed to promote the in-depth integration of cross-border supply chains and provide theoretical support for the high-quality development of cross-border e-commerce.