多渠道媒介协同视域下银发时尚群体积极老龄化提升路径研究

Research on the Path to Enhancing Active Aging of the Silver-Haired Fashion Group from the Perspective of Multi-Channel Media Synergy

摘要: 我国人口老龄化程度持续加深，银发时尚正从边缘文化现象转变为老年群体参与数字文化生活的重要形式。本文以布迪厄的文化资本理论为主要分析工具，辅以媒介生态学视角，聚焦抖音、小红书、视频号等新媒体平台，分析多渠道媒介在银发时尚传播中的协同机制、现实矛盾与优化路径。研究认为，新媒体为银发群体提供了可视化的表达空间，使其具身化的审美经验得以被编码为客体化的视觉内容，并在平台互动中转化为象征资本；但跨平台整合不足、算法标签固化以及代际协作中的“被代言”问题，限制了这一资本转化过程的顺畅展开。本文围绕“符号建构–场景渗透–价值转化”提出面向积极老龄化的媒介协同优化建议，供银发时尚研究与相关实践参考。

Abstract: China’s population continues to age, and silver fashion is changing from a marginal cultural phenomenon to an important form of participation in digital cultural life for the elderly. This paper takes Bourdieu’s theory of cultural capital as the main analytical tool, supplemented by the perspective of media ecology, focuses on new media platforms such as Douyin, Xiaohongshu, and Channels, and analyzes the synergy mechanism, practical contradictions and optimization paths of multi-channel media in silver fashion communication. The study believes that new media provides visual expression space for the silver-haired group, so that their embodied aesthetic experience can be encoded into objectified visual content, and transformed into symbolic capital in platform interaction. However, insufficient cross-platform integration, algorithm label solidification, and the problem of “being endorsed” in intergenerational collaboration limit the smooth development of this capital transformation process. This paper puts forward suggestions for media collaborative optimization for active aging around “symbol construction-scene penetration-value transformation”, which is used as a reference for silver fashion research and related practices.