面向跨境电商的工业设计专业产教融合机制研究与实践

Research and Practice on the Industry-Education Integration Mechanism for Industrial Design Oriented towards Cross-Border E-Commerce

摘要: 随着数字经济的纵深发展，跨境电商产业正经历从流量驱动向品牌驱动的结构性转型，这一变革对工业设计人才的培养提出了新的挑战。本研究以浙大城市学院的教学改革实践为实证蓝本，基于产教融合“三螺旋”理论与OBE教育理念，构建了“全位承托、双核四融”的育人新范式。研究通过确立“π型”人才能力架构，建设实体化运作的“全球跨境电商品牌与设计创新中心”，并实施“真题真做”的全周期项目制教学，有效打破了校企边界，实现了产教城的有机耦合。实证数据显示，该机制显著提升了学生的知识产权产出率、就业竞争力及升学质量，同时也为地方应用型高校深化中外合作办学内涵、服务区域经济高质量发展提供了可复制的“城院样本”。

Abstract: With the in-depth development of the digital economy, the cross-border e-commerce industry is undergoing a structural transition from being traffic-driven to brand-driven. This shift poses new challenges for the cultivation of industrial design talents. Taking the teaching reform practice at Hangzhou City University (HZCU) as an empirical case, this study constructs a new educational paradigm featuring “Full-scale Support, Dual-core Drive, and Four-dimension Integration”, based on the “Triple Helix” theory of industry-education integration and the Outcome-Based Education (OBE) philosophy. By establishing a “π-shaped” talent competency structure, building a substantively operated “Global Cross-border E-commerce Brand and Design Innovation Center”, and implementing full-cycle project-based learning centered on “solving real-world problems”, the research effectively bridges the boundary between the university and enterprises, achieving an organic coupling of industry, education, and the city. Empirical data indicate that this mechanism significantly enhances students’ intellectual property output, employment competitiveness, and the quality of postgraduate progression. Furthermore, it provides a replicable “HZCU Model” for local application-oriented universities to deepen the substance of Sino-foreign cooperative education and serve the high-quality development of the regional economy.