生态翻译学视角下的游戏文本翻译分析

Analysis of Game Text Translation from the Perspective of Eco-Translatology

摘要: 在数字娱乐与跨文化交流日益深化的背景下，游戏文本翻译是优化海外玩家体验、实现跨文化认知适配的重要途径。现有生态翻译学视域下的游戏翻译研究多以单一游戏案例为主，品类覆盖较为局限，针对非对称竞技游戏的对比性翻译研究仍较为薄弱。本文依托生态翻译学“语言–文化–交际”三维转换理论，以非对称竞技手游《第五人格》与开放世界手游《原神》为研究案例，对比探究两类不同题材游戏的文本翻译适配与选择策略。研究表明，两类游戏在隐喻重塑、文化符号转译、交际术语适配等维度呈现出差异化翻译特征，译者通过动态调和归化与异化策略，形成适配游戏风格的专属语义表达体系。本研究通过双案例对比梳理了不同品类游戏的翻译规律，弥补了现有研究的内容短板，为游戏文本本地化翻译研究与实践提供了可行的理论参考。

Abstract: Against the backdrop of booming digital entertainment and thriving cross-cultural communication, game text translation plays an essential role in enhancing overseas player experience and achieving cross-cultural cognitive compatibility. Existing Eco-translatology-based game translation studies predominantly rely on single-game cases with limited genre coverage, while comparative research on asymmetric competitive games remains inadequate. Adopting the three-dimensional transformation theory of linguistics, culture and communication in Eco-translatology, this paper takes the asymmetric competitive mobile game Identity V and the open-world mobile game Genshin Impact as research cases to comparatively explore the adaptation and selection strategies for text translation across different game genres. The findings indicate that the two games demonstrate differentiated translation characteristics in metaphor reconstruction, cultural symbol conversion and professional terminology adaptation. Translators dynamically coordinate domestication and foreignization to establish a unique semantic expression system tailored to diverse game styles. Through dual-case comparison, this study summarizes translation principles for different game categories, remedies the deficiencies of previous studies, and offers a reliable theoretical reference for the research and practice of game text localization.