非遗助力地方陶瓷产业的乡村发展路径研究——以乐山井研农民画的陶瓷化转化为例

Research on the Path of Intangible Cultural Heritage Assisting Rural Development of Local Ceramic Industry—A Case Study of the Ceramic Transformation of Jingyan Peasant Paintings in Leshan

摘要: 井研农民画是四川省级非物质文化遗产，承载着上世纪五六十年代乐山井研农民的独特文化记忆，其特点是图案美丽、色彩浓厚、造型质朴。随着时代的高速发展，井研农民画的发展面临多重挑战。本文聚焦井研农民画与乐山陶瓷产业的融合，探索二者深度结合的方向和具体实践路径：通过分析非遗井研农民画蕴含的产业融合价值、发展困境以及解决措施，结合陶瓷的独特生产工艺，从图案提取适配、生产工艺嵌入、共同叙事宣传、品牌共建等维度，提供融合策略，旨在用产业融合助力非遗传承、用非遗繁荣带动乡村发展提供理论和实践参考。

Abstract: Jingyan Farmer Paintings is an intangible cultural heritage of Sichuan Province. It comes from Leshan’s Jingyan area. People know it for its pretty patterns, bright colors and simple styles. It carries the old memories of local farmers from the 1950s and 1960s. But now, it is slowly disappearing and facing many problems. This paper focuses on how to combine Jingyan Farmer Paintings with Leshan’s ceramic industry, exploring the directions and practical paths for their in-depth integration. It analyzes the industrial integration value, development dilemmas and solutions of this folk art, and combines ceramic making skills with farmer painting designs. It puts forward integration strategies from the dimensions of pattern extraction and adaptation, production craft embedding, co-narrative promotion and brand co-construction. The goal is to help pass down intangible cultural heritage through industry integration, and help promote rural development with the prosperity of this folk art.