乡村振兴与日照黑陶的耦合机制与协同发展研究

Research on the Coupling Mechanism and Synergistic Development of Rural Revitalization and Rizhao Black Pottery

摘要: 日照黑陶作为龙山文化的活态遗存，承载着四千余年的历史记忆与工艺智慧，是山东省极具代表性的非物质文化遗产。然而，在现代化进程中，日照黑陶面临着公众认知浅表化、技艺传承人才断层、产品供需错位、产业品牌薄弱、文化体验匮乏及政策赋能不足等多重困境。基于实地调研与问卷调查，系统分析日照黑陶的发展现状与现实困境，揭示乡村振兴与黑陶活态传承之间“外部赋能–内部激活–循环反馈”的双向耦合机理，并从人才聚合、产能优化、品牌建设、跨界融合四个维度提出协同发展路径，以期为非物质文化遗产与乡村全面振兴的深度融合作出理论探索与实践示范。

Abstract: As a living relic of Longshan Culture, Rizhao black pottery embodies over four millennia of historical memory and craftsmanship wisdom and represents a highly iconic form of intangible cultural heritage in Shandong Province. Nevertheless, amid modernization, it confronts multiple predicaments, including superficial public recognition, a talent gap in skill inheritance, a mismatch between product supply and demand, weak industrial branding, a dearth of cultural experiences, and insufficient policy empowerment. Drawing upon field investigations and questionnaire surveys, this study systematically examines the development status and real-world challenges of Rizhao black pottery, uncovers a two-way coupling mechanism of “external empowerment-internal activation-circular feedback” between rural revitalization and the living transmission of black pottery, and proposes synergistic development paths across four dimensions: talent aggregation, capacity optimization, brand building, and cross-sector integration. The study aspires to offer theoretical exploration and practical demonstration for the deep integration of intangible cultural heritage and comprehensive rural revitalization.