网络流行语对青年社会主流价值认同的影响及应对策略——基于生成逻辑的考察

The Influence of Internet Slang on the Recognition of Mainstream Social Values among Young People and Corresponding Strategies—An Investigation Based on Generative Logic

摘要: 随着互联网和现代传媒技术的迅速发展，网络流行语应运而生，并成为当代青年表达社会心态与价值诉求的重要符号，呈现出多维表征。坚持唯物史观剖析，其生成逻辑本质上是青年所处社会存在与结构性压力在观念层面的客观反映，并受到资本逻辑推波助澜与话语影响力隐性争夺的深层动因驱动。运用唯物辩证法审视，这一网络亚文化现象对青年社会主流价值认同产生了双重影响：既潜藏着消解整体性叙事、筑起认同壁垒的解构风险，又为精准映射青年思想动态提供了现实契机。面对认同隐忧，必须坚持“解决思想问题与解决实际问题相结合”的原则，构建科学的应对策略：通过推进主流话语的“青年化”转译、强化网络空间的资本规导与算法治理，并在解决实际问题中切实回应青年关切，从而不断强化当代青年对社会主流价值的认同。

Abstract: With the rapid development of the Internet and modern media technology, network catchwords have emerged as the times require, and become an important symbol for contemporary youth to express their social mentality and value demands, showing a multi-dimensional representation. Adhering to the analysis of historical materialism, its generational logic is essentially an objective reflection of the social existence and structural pressure of young people at the conceptual level, and is driven by the deep-seated motives of capital logic and implicit competition for discursive influence. By applying dialectical materialism, this phenomenon of online subcultures has a dual impact on young people’s identification with mainstream social values: it not only carries the risk of deconstructing holistic narratives and building identity barriers, but also provides a realistic opportunity for accurately mapping the ideological dynamics of young people. In the face of hidden concerns about identity, it is imperative to adhere to the principle of “combining solving ideological problems with solving practical problems” and construct a scientific response strategy: by promoting the “youthfulness” translation of mainstream discourse, strengthening capital regulation and algorithmic governance in cyberspace, and effectively responding to youth concerns in solving practical problems, thereby continuously strengthen contemporary youth’s identification with mainstream social values.