中亚留学生短视频赋能长安文化国际传播的路径研究

Research on the Pathway of Central Asian International Students’ Short Videos Empowering the International Communication of Chang’an Culture

摘要: 在中外人文交流不断深化、中华文化对外传播稳步推进的当下，西安依托古丝绸之路起点的区位特质，拥有丰厚的文明交融资源。目前长安文化国际传播面临叙事单一、内容趋同、传播效果落差显著等困境。本文以“长安异域眼·丝路青年声”项目为案例，探究中亚留学生运用短视频助力长安文化对外传播的有效路径。研究证实，中亚留学生可凭借双重文化背景实现身份转变，由旁观的“文化他者”转变为联通中外的“文化导体”；双线叙事模式能够丰富内容形态，双渠道布局则可改善传播失衡现状。研究成果既为城市文化国际传播提供实践借鉴，也为高校依托来华留学生培育国际传播人才提供有益参考。

Abstract: Against the backdrop of deepening people-to-people and cultural exchanges between China and other countries, and the steady advancement of Chinese cultural outreach, Xi’an, as the starting point of the ancient Silk Road, possesses abundant resources of civilizational integration. Currently, the international communication of Chang’an culture faces challenges such as monolithic narratives, homogenized content, and significant communication effectiveness disparities between domestic and international audiences. Taking the “Chang’an Through Foreign Eyes, Silk Road Youth Voices” project as a case study, this paper explores the effective pathways through which Central Asian international students utilize short videos to facilitate the international communication of Chang’an culture. The study confirms that Central Asian international students, leveraging their dual cultural backgrounds, can transform from passive “cultural others” into active “cultural conduits” connecting China and other countries. The dual-narrative model enriches content forms, while the dual-channel layout helps improve the current imbalance in communication. The research findings provide practical references for the international communication of urban cultures and offer valuable insights for universities seeking to cultivate international communication talents through international students.