江苏书画电子商务发展研究

A Study on the Development of Jiangsu Calligraphy and Painting E-Commerce

摘要: 随着我国居民人均可支配收入稳步提升，中等收入群体持续扩容，以“生活美学”为核心的个性化消费正迎来爆发式增长契机。与此同时，互联网技术的全域普及与深度应用，为书画艺术产业及相关企业开辟了更广阔的发展赛道。为深入推进长三角一体化发展、长江经济带建设等国家战略落地见效，需全面贯彻“互联网+”“文化+”双轮驱动的城市发展理念，加速江苏本地书画艺术品电子商务生态构建，进一步拓宽书画艺术品交易渠道，推动文化产业与信息化深度融合，以数字化赋能文旅产业转型升级，助力其成长为区域经济新的支柱产业与核心增长极。

Abstract: With the steady increase in per capita disposable income of Chinese residents and the continuous expansion of the middle-income group, personalized consumption centered on “life aesthetics” is embracing an explosive growth opportunity. Meanwhile, the universal popularization and in-depth application of Internet technologies have opened up broader development avenues for the calligraphy and painting art industry and relevant enterprises. To effectively implement national strategies such as the integrated development of the Yangtze River Delta and the development of the Yangtze River Economic Belt, it is necessary to fully implement the urban development concept driven by the dual wheels of “Internet Plus” and “Culture Plus”, accelerate the construction of a local e-commerce ecosystem for calligraphy and painting artworks in Jiangsu, further expand trading channels for such artworks, promote the in-depth integration of cultural industry and informatization, empower the transformation and upgrading of the culture and tourism industry through digitalization, and help it grow into a new pillar industry and core growth engine of the regional economy.