新质生产力背景下AI教育产品电商发展策略研究——以国际中文教育为例

Research on E-Commerce Development Strategies for AI Educational Products in the Context of New Quality Productive Forces—A Case Study of International Chinese Education

摘要: 在新质生产力背景下，人工智能技术与数字经济的深度融合，正在重塑国际中文教育的供给模式与传播路径。本文以国际中文教育AI产品电商为研究对象，界定其概念内涵，梳理其发展现状，并从语料库建设、用户转化与价值呈现、品牌故事与IP运营等方面分析其存在的主要问题。研究发现，当前该领域虽呈现出产品形态多元化与市场规模扩张的趋势，但在内容供给质量、商业转化效率与品牌信任构建方面仍存在明显不足。基于新质生产力的理论视角，本文提出强化语料基础设施建设、优化电商运营模式、完善学习成果可视化机制以及加强品牌IP运营等发展策略。研究认为，只有实现技术创新、教育价值与电商模式的协同发展，才能推动国际中文教育AI产品电商实现可持续与高质量发展。

Abstract: Against the backdrop of new quality productive forces, the deep integration of artificial intelligence and the digital economy is reshaping the supply model and dissemination pathways of international Chinese education. This study takes AI-powered e-commerce products for international Chinese education as the research object, defining their conceptual framework, reviewing their current development status, and analyzing key challenges in corpus construction, user conversion and value presentation, as well as brand storytelling and IP operation. The findings indicate that although the industry has shown trends of diversified product forms and expanding market scale, it still faces significant limitations in content supply quality, commercialization efficiency, and brand trust building. From the perspective of new quality productive forces, which emphasize innovation-driven and high-quality development, this paper proposes several strategic approaches, including strengthening corpus infrastructure, optimizing e-commerce operation models, enhancing the visualization of learning outcomes, and reinforcing brand IP development. This study argues that through the coordinated development of technological innovation, educational value, and e-commerce mechanisms can sustainable and high-quality growth of AI-based international Chinese education products be achieved.