数字化视角下农村电商赋能乡村治理的模式研究

Research on the Model of Rural E-Commerce Empowering Rural Governance from the Perspective of Digitalization

摘要: 本文从“电商与治理协同”的视角出发，构建“治理起点–治理过程–价值创造”三维分析框架，选取上海市WF村、ST村、HQ村三个典型乡村为研究样本，系统探讨农村电商如何赋能乡村治理。研究发现，电商赋能乡村治理存在三条差异化路径：WF村以特色农业产业为核心，形成“产业倒逼型”治理机制；ST村依托跨域电商生态，探索“协同倒逼型”治理模式；HQ村聚焦村民生活服务，构建“服务内生型”治理体系。三种路径共同揭示了电商在转化治理资源、连接多元主体、放大治理效能方面的共性逻辑。研究为地方经济基础较好，具有特色资源禀赋的不同类型乡村推进数字化转型与治理现代化提供了实践参照与理论启示。

Abstract: I This paper, from the perspective of “synergy between e-commerce and governance”, constructs a three-dimensional analytical framework of “data linkage-platform embedding-value creation”, and selects three typical rural areas in Shanghai, namely WF Village, ST Village, and HQ Village, as research samples to systematically explore how rural e-commerce empowers rural governance. The research finds that there are three differentiated paths for e-commerce to empower rural governance: WF Village takes the characteristic agricultural industry as the core and forms a “industry-driven” governance mechanism; ST Village relies on the cross-regional e-commerce ecosystem and explores a “synergy-driven” governance model; HQ Village focuses on villagers’ life services and builds a “service-driven” governance system. These three paths jointly reveal the common logic of e-commerce in transforming governance resources, connecting multiple subjects, and amplifying governance effectiveness. The research provides practical reference and theoretical enlightenment for different types of villages with good local economic foundation and characteristic resource endowment to promote digital transformation and governance modernization.