基于语料库的中国媒体人工智能话语建构研究

A Corpus-Based Study on the Discursive Construction of Artificial Intelligence in Chinese Media

摘要: 面对人工智能技术对全球经济结构、社会运行模式及大众日常生活的深远影响，以及国内AI产业的新发展态势，主流媒体的报道对公众理解AI技术发挥着关键作用。本文以中国主流媒体AI新闻报道为研究语料，运用语料库分析方法，分析媒体对人工智能的话语建构。主题词分析显示，媒体主要关注AI技术创新与发展、AI产业应用与赋能、以及AI经济影响与战略地位三大核心议题。搭配词分析揭示出AI被描述为需要积极发展、广泛应用和规范治理的领域。同时，亦涉及深度伪造、AI幻觉、算法黑箱、数据隐私等风险议题，反映报道在突出AI发展的同时也涉及对潜在风险的关注。总体而言，中国主流媒体对AI的话语建构呈现发展与风险并存的多维特征。

Abstract: Given the far-reaching implications of artificial intelligence technology for global economic structures, modes of social operation, and public daily life, coupled with new developmental dynamics in China’s domestic AI industry, mainstream media reporting serves a pivotal function in facilitating public comprehension of AI technology. This paper examines AI news coverage in Chinese mainstream media as research corpora, utilizing corpus linguistic methods to analyze the media’s discursive construction of artificial intelligence. Thematic analysis indicates that media attention centers on three principal domains: AI technological innovation and advancement, AI industrial applications and enablement, and AI’s economic ramifications and strategic significance. Collocation analysis reveals that AI is discursively framed as a field necessitating active development, extensive application, and normative governance. Meanwhile, the concordance lines also surface risk-related issues such as deepfakes, AI hallucinations, algorithmic black boxes, and data privacy, indicating that the coverage attends to potential risks alongside its emphasis on AI development. Overall, the discursive construction of AI in Chinese mainstream media exhibits a multi-dimensional feature in which developmental and risk-related discourses coexist.