美育视角下短视频融入大学生思想政治教育的实践探索

Practical Exploration of Integrating Short Videos into College Students’ Ideological and Political Education from the Perspective of Aesthetic Education

摘要: 新时代高校立德树人根本任务落地过程中，美育与思想政治教育深度融合为“培养什么人、怎样培养人、为谁培养人”的根本性问题提供了育人创新的重要方向。短视频在大数据的精准推送下凭借碎片化、可视化、交互性、生活化等优势，成为当代大学生获取信息、表达自我、认知世界的核心媒介载体，为高校思政教育创新发展提供了全新路径。美育是教育方针的重要内容，美育以美育人、以文化人、以美铸魂的核心特质，与思想政治教育有着互补性，能够有效弥补传统思政教育说教式、模式化的育人短板，实现思政教育从“被动灌输”向“主动浸润”的转变。本文立足美育核心内涵与育人价值，系统分析美育在大学生思想政治教育中的核心作用，探索美育对大学生短视频创作的导向与赋能影响。结合当前短视频融入高校思政教育提升协同育人效果，探索短视频融入大学生思想政治教育的实践路径，旨在构建“美育 + 短视频 + 思政教育”的立体化育人模式，提升新时代高校思想政治教育的感染力、渗透力与实效性，助力大学生全面发展与人格健全培育。

Abstract: In the implementation of the fundamental task of fostering virtue through education in colleges and universities in the New Era, the in-depth integration of aesthetic education and ideological and political education offers an important innovative orientation for educating people to address the fundamental questions of “who to cultivate, how to cultivate them, and for whom to cultivate them”. Supported by accurate big data recommendation algorithms, short videos boast strengths including fragmentation, visualization, interactivity and close connection to daily life. They have evolved into a core media carrier for contemporary college students to acquire information, express themselves and understand the world, opening up brand-new avenues for the innovative development of ideological and political education in institutions of higher learning. As an essential component of China’s educational policy, aesthetic education features its core characteristics of nurturing people with beauty, enlightening people through culture, and forging souls with beauty. It is complementary to ideological and political education and can effectively remedy the drawbacks of didactic, stereotyped education inherent in traditional ideological and political teaching. This facilitates the transformation of ideological and political education from “passive indoctrination” to “active immersive cultivation”. Based on the core connotation and educational value of aesthetic education, this paper systematically analyzes its central role in ideological and political education for college students, and explores the guiding and empowering impacts of aesthetic education on college students’ short video creation. In view of the current application of short videos in boosting collaborative educational outcomes of university ideological and political education, this study probes practical approaches to integrating short videos into college students’ ideological and political education. It aims to construct a three-dimensional educational model of “Aesthetic Education + Short Videos + Ideological and Political Education”, enhance the appeal, penetration and effectiveness of ideological and political education in colleges and universities in the New Era, and foster the all-round development and sound personality of college students.