全英文课程《流行文化专题》的课程改革策略与实践

Curriculum Reform Strategies and Practices for the All-English Course “Topics in Popular Culture”

摘要: 在服装产业全球化、社交媒体平台化和青年文化快速迭代的背景下，服装设计、服装表演、服装营销等专业学生需要同时具备流行文化脉络理解、英文资讯获取、文化现象分析和专业观点表达能力。全英文课程《流行文化专题》的改革，不能停留在“用英语讲知识”的层面，而应围绕内容学习、语言支持、媒介素养和专业转化重构教学。本文以该课程为对象，提出“文化脉络理解–英语资讯获取–专业议题分析–英文观点表达–服装专业转化”的改革路径，设计理论历史、全球资讯阅读、服装专业议题、项目化表达四类模块，并从任务驱动、案例研讨、语言脚手架、分专业项目和多元评价等方面提出实施策略。研究认为，课程改革的关键在于把全英文教学转化为服装类学生的跨文化理解、行业判断和英文专业传播能力生成过程。

Abstract: In the context of the globalization of the fashion industry, the platformization of social media, and the rapid iteration of youth culture, students majoring in fashion design, fashion performance, and fashion marketing are required to simultaneously possess an understanding of popular culture contexts, the ability to access English-language information, the capacity for cultural phenomenon analysis, and the skill to articulate professional viewpoints. The reform of the fully English-taught course Topics in Popular Culture should not remain at the level of “teaching knowledge in English”, but rather should reconstruct pedagogy around content learning, language support, media literacy, and professional translation. This paper takes this course as its subject and proposes a reform pathway of “understanding cultural contexts, acquiring English information, analyzing professional issues in fashion, expressing viewpoints in English, transforming into fashion expertise”. It designs four types of modules—theoretical history, global information reading, fashion professional issues, and project-based expression—and puts forward implementation strategies encompassing task-driven learning, case-based discussion, language scaffolding, discipline-specific projects, and diversified assessment. The study argues that the key to curriculum reform lies in transforming fully English-taught instruction into a process through which fashion students generate cross-cultural understanding, industry judgment, and English-language professional communication competence.