电商物流中的光学与机器视觉应用逻辑、现实约束与发展路径研究
Research on the Application Logic, Practical Constraints and Development Path of Optical and Machine Vision in E-Commerce Logistics
摘要: 在履约提速、订单碎片化和逆向物流常态化背景下,电商物流对识别效率、流程稳定性和过程留痕提出了更高要求。本文通过文献梳理、案例分析和场景归纳,对光学与机器视觉在电商物流中的应用进行了分析。研究发现,这类技术不仅能够分担部分人工识别工作,还能提高物流环节的可视化和可追踪水平。当前,其已在货物识别、测量定位、动态跟踪、库存盘点、导航建图和退货筛查等方面得到应用,但实际落地仍面临场景复杂、系统对接困难、成本回收周期较长和人机边界不清等问题。未来应坚持问题导向,结合具体场景推进相关技术应用。
Abstract: Against the background of faster fulfillment, fragmented orders, and the normalization of reverse logistics, e-commerce logistics has placed higher demands on recognition efficiency, process stability, and traceability. This paper analyzes the application of optical and machine vision technologies in e-commerce logistics through literature review, case analysis, and scenario-based induction. The study finds that these technologies not only reduce part of the manual identification workload, but also improve the visibility and traceability of logistics processes. At present, they have been applied in cargo identification, measurement and positioning, dynamic tracking, inventory counting, navigation and mapping, and return inspection. However, their large-scale adoption still faces practical constraints, including complex operating scenarios, difficulties in system integration, long payback periods, and unclear boundaries between human and machine tasks. In the future, the application of optical and machine vision in e-commerce logistics should remain problem-oriented and be advanced step by step in line with specific business scenarios.
文章引用:罗芬. 电商物流中的光学与机器视觉应用逻辑、现实约束与发展路径研究[J]. 电子商务评论, 2026, 15(7): 921-929. https://doi.org/10.12677/ecl.2026.157835

参考文献

[1] Kalkha, H., Khiat, A., Bahnasse, A. and Ouajji, H. (2023) The Rising Trends of Smart E-Commerce Logistics. IEEE Access, 11, 33839-33857.
https://doi.org/10.1109/access.2023.3252566
[2] Woschank, M., Rauch, E. and Zsifkovits, H. (2020) A Review of Further Directions for Artificial Intelligence, Machine Learning, and Deep Learning in Smart Logistics. Sustainability, 12, Article 3760.
https://doi.org/10.3390/su12093760
[3] Tadjine, C., Ouafi, A., Benlamoudi, A. and Taleb-Ahmed, A. (2025) Computer Vision in Warehouse Management Automation: A Survey on Implemented Methods with Prototyping Hardware. Engineering Applications of Artificial Intelligence, 160, Article 111886.
https://doi.org/10.1016/j.engappai.2025.111886
[4] https://www.pepperl-fuchs.com/en/landingpage/industrial-sensors/industrial-vision-gp29662
[5] Charan, A., Chowdary, C.K. and Komal, P. (2022) The Future of Machine Vision in Industries—A Systematic Review. IOP Conference Series: Materials Science and Engineering, 1224, Article 012027.
https://doi.org/10.1088/1757-899x/1224/1/012027
[6] He, S., Wang, Y. and Liu, H. (2022) Image Information Recognition and Classification of Warehoused Goods in Intelligent Logistics Based on Machine Vision Technology. Traitement du Signal, 39, 1275-1282.
https://doi.org/10.18280/ts.390420
[7] Xie, T. and Yao, X. (2023) Smart Logistics Warehouse Moving-Object Tracking Based on YOLOv5 and DeepSORT. Applied Sciences, 13, Article 9895.
https://doi.org/10.3390/app13179895
[8] PEPPERL+FUCHS (2026) Reliable Positioning of Stacker Cranes in High-Bay Warehouses with the PXV.
https://www.pepperl-fuchs.com/zh-tw/industries-and-trends/applications/reliable-positioning-of-stacker-cranes-in-high-bay-warehouses-with-the-pxv-ga3162
[9] Vukicevic, A., Mladineo, M., Banduka, N. and Macuzic, I. (2021) A Smart Warehouse 4.0 Approach for the Pallet Management Using Machine Vision and Internet of Things (IoT): A Real Industrial Case Study. Advances in Production Engineering & Management, 16, 297-306.
https://doi.org/10.14743/apem2021.3.401
[10] Xiong, L., Liao, G. and Xiong, S. (2020) Visual Module Based on VSLAM. Journal of Physics: Conference Series, 1629, Article 012006.
https://doi.org/10.1088/1742-6596/1629/1/012006
[11] Silva, A.F.S., Moris, V.A.S., Silva, J.E.A.R., Voltarelli, M.A. and Sigahi, T.F.A.C. (2025) Machine Learning in Reverse Logistics: A Systematic Literature Review. Algorithms, 18, Article 650.
https://doi.org/10.3390/a18100650
[12] 文悦, 王勇. 电商平台物流策略与零售商需求预测信息共享策略的博弈分析[J]. 系统工程理论与实践, 2023, 43(1): 151-168.
[13] 占济舟, 晋雅琪. 考虑退货运费险的竞争型电商平台定价策略研究[J]. 中国管理科学, 2024, 32(5): 325-334.
[14] 谢瑞真, 张尧. 全渠道零售下考虑退货的库存决策[J]. 中国管理科学, 2023, 31(12): 128-137.