超越“诗与远方”：新疆文旅深度融合中地域文化符号的系统性转化研究

Beyond “Poetry and Distance”: Systematic Transformation of Regional Cultural Symbols in the Integrated Development of Culture and Tourism in Xinjiang

摘要: 本研究聚焦新疆文旅深度融合中地域文化符号的“系统性转化”问题，构建“资源活化–叙事重构–场景沉浸–价值共生”的理论模型。研究发现，转化效能源于文化符号，通过史诗级叙事整合、生活化场景浸润及节庆化平台耦合三类路径实现价值进阶，但同时受困于本真性消解、主体协调性失衡与生态可持续性不足等多维张力。据此，本文提出构建“叙事–利益–产业–技术”四阶协同的高阶生态系统是实现从“物理叠加”到“化学融合”的关键。研究最终揭示，该系统性转化不仅是文旅产业升级的引擎，更是以具象化、情感化方式传承与凝练现代新疆地域文化特质的过程，为新疆本土文旅融合发展与地方文化传承创新提供理论分析框架与实践参考。

Abstract: This study examines the issue of the “systematic transformation” of regional cultural symbols within the deep integration of culture and tourism in Xinjiang, and constructs a theoretical model comprising resource activation, narrative reconstruction, scenario immersion, and value symbiosis. The findings indicate that the transformative efficacy is rooted in cultural symbols and achieves value advancement through three pathways: epic-scale narrative integration, everyday-life-oriented scenario immersion, and festival-driven platform coupling. However, this process is simultaneously constrained by multiple tensions, including the erosion of cultural authenticity, imbalanced coordination among stakeholders, and insufficient ecological sustainability. Accordingly, this paper proposes that establishing a high-level ecosystem characterized by fourfold collaboration—narrative, interest coordination, industry, and technology—is key to realizing the transition from mere physical aggregation to substantive integration in culture-tourism development. The study ultimately reveals that such systematic transformation is not only an engine for upgrading the culture-tourism industry, but also a process of preserving and distilling the distinctive characteristics of modern Xinjiang’s regional culture through concrete and emotionally resonant means, offering a theoretical analytical framework and practical insights for the integrated development of local culture and tourism in Xinjiang, as well as for the preservation and innovative transmission of regional culture.