从“并存”到“共生”：老龄化背景下乡村三元媒介体系的适老化协同路径

From “Coexistence” to “Symbiosis”: The Age-Friendly Collaborative Path of the Rural Triple-Media System in the Context of Population Aging

摘要: 在人口老龄化与数字技术加速下沉的双重背景下，乡村老年群体在多元媒介格局中的信息弱势地位日益凸显。当前乡村已形成以大喇叭、智能手机、微信群为核心的三元媒介体系，三者功能分化显著，分别适配政策传播、个体化服务与公共沟通需求。然而，这一“并存”格局并非有机整合，老年群体面临着数字鸿沟、信息隔离与代际断裂等困境。本文从场景适配、内容互构、关系勾连三个层面分析适老化传播与代际融合的媒介协同路径，为积极应对人口老龄化、构建老年友好型乡村传播体系提供理论参照与实践启示。

Abstract: Against the dual background of population aging and the accelerated penetration of digital technologies, the information disadvantaged position of rural elderly groups in the pluralistic media landscape has become increasingly prominent. At present, rural areas have formed a triple-media system centered on loudspeakers, smartphones, and WeChat groups, with distinct functional differentiation, respectively adapting to policy dissemination, individualized services, and public communication needs. However, this pattern of “coexistence” lacks organic integration, and the elderly population faces dilemmas such as the digital divide, information isolation, and intergenerational fragmentation. This paper analyzes the media collaboration path of age-friendly communication and intergenerational integration from three dimensions: context adaptation, content co-construction, and relational articulation, providing theoretical reference and practical implications for actively responding to population aging and building an age-friendly rural communication system.