文旅融合背景下老年友好型旅游目的地建设与管理路径研究——以贵阳市花溪区为例

Research on the Construction and Management Pathways of Elderly-Friendly Tourism Destinations in the Context of Cultural Tourism Integration—Taking Huaxi District of Guiyang City as an Example

摘要: 随着全球人口老龄化进程的加速与中国“银发经济”的崛起，老年旅游市场已成为文旅产业高质量发展的新引擎。在文旅深度融合的国家战略背景下，如何构建安全、便捷、舒适且富有文化温度的老年友好型旅游目的地，是学界与业界共同关注的焦点。本文基于活动理论(Activity Theory)与体验经济理论(Experience Economy Theory)，采用文献研究法与案例研究法，以贵阳市花溪区为对象，深入剖析其老年旅游发展的资源禀赋、现状特征及存在问题。研究发现，花溪区虽拥有得天独厚的生态气候与深厚的历史文化底蕴，但在无障碍环境的连续性、医养服务的嵌入性、文化体验的参与性以及智慧旅游的适老化等方面仍存在结构性短板。针对这些问题，本文从物理空间重构、服务体系优化、文旅产品创新、数字技术包容及治理机制协同五个维度，提出了花溪区建设老年友好型旅游目的地的具体路径与对策建议，旨在为西部山地旅游区应对人口老龄化、推动文旅产业升级提供理论支撑与实践范式。

Abstract: With the acceleration of global population aging and the rise of China’s “silver haired economy”, the elderly tourism market has become a new engine for the high-quality development of the cultural and tourism industry. In the context of the national strategy of deep integration of culture and tourism, how to build a safe, convenient, comfortable, and culturally rich elderly friendly tourism destination is a focus of attention for both academia and industry. This article is based on Activity Theory and Experience Economy Theory, using literature research and case study methods. Taking Huaxi District in Guiyang City as the object, it deeply analyzes the resource endowment, current characteristics, and existing problems of its elderly tourism development. Research has found that although Huaxi District has a unique ecological climate and profound historical and cultural heritage, there are still structural shortcomings in the continuity of accessible environments, the embedding of medical and elderly care services, the participation of cultural experiences, and the aging adaptation of smart tourism. In response to these issues, this article proposes specific paths and countermeasures for Huaxi District to build an elderly friendly tourism destination from five dimensions:physical space reconstruction, service system optimization, cultural and tourism product innovation, digital technology inclusiveness, and governance mechanism coordination. The aim is to provide theoretical support and practical paradigms for the western mountainous tourism area to cope with population aging and promote the upgrading of the cultural and tourism industry.