数字技术引领文化产业高质量发展探析

Analysis of Digital Technology Leading the High-Quality Development of Cultural Industry

摘要: 2026~2030年是我国迈向社会主义文化强国的核心转折期，文化产业正从规模扩张转向质量提升。新质生产力借助数字技术的广泛应用，系统性地重塑了文化产业的运行逻辑和发展范式。本文以新质生产力为理论视角，建立了“技术赋能、价值转化、组织变革、制度协同”四维分析框架。研究显示，数字技术可以改变文化生产方式，促使文化资源与数字经济深层融合，加快平台化生态的重构，并推动中央与地方在文化政策上的协调创新。然而，实践中仍存在数字基础设施与人才短缺、区域差异显著、文化与技术融合适配性不足、政策协同与治理机制不完善等结构性困境。基于此，提出了加强数字底座、培育复合型人才、深化文化与科技融合、优化制度供给、推动区域差异化发展五个方面的实践路径，以期为文化产业高质量发展提供学术参考和政策依据。

Abstract: 2026~2030 is the core transition period for China to become a socialist cultural power, and the cultural industry is shifting from scale expansion to quality improvement. With the wide application of digital technology, new productivity has systematically reshaped the operation logic and development paradigm of cultural industry. Based on the theoretical perspective of new productivity, this paper establishes a four-dimensional analysis framework of “technology empowerment - value transformation - organizational change - institutional coordination”. The research shows that digital technology can change the mode of cultural production, promote the deep integration of cultural resources and digital economy, accelerate the reconstruction of platform ecology, and promote the coordinated innovation of central and local cultural policies. However, there are still structural difficulties in practice, such as the shortage of digital infrastructure and talents, significant regional differences, insufficient adaptability of cultural and technological integration, and imperfect policy coordination and governance mechanisms. Based on this, this paper puts forward five practical paths: strengthening the digital base, cultivating compound talents, deepening the integration of culture and science and technology, optimizing the system supply, and promoting regional differentiated development, in order to provide academic reference and policy basis for the high-quality development of cultural industry.