数字技术在中华优秀传统文化“两创”中的应用与挑战

The Application and Challenges of Digital Technology in the “Creative Transformation and Innovative Development” of China’s Fine Traditional Culture

摘要: 在信息化时代，数字技术逐渐成为中华优秀传统文化传承与创新的新手段。在数字技术的应用下，文化遗产的修复和保护工作变得更加高效和智能化、文化的传播方式更加多元和便捷、也催生了新的创意产业和融合产业。但是在应用数字技术的过程中也面临着技术适配性不足、文化内容传播不够全面深刻、数字技术人才短缺以及技术的普及问题。为了应对这些挑战就需要提高数字技术的适配性、完善传统文化数字化的表达体系、加强人才培养与技术普及，以期推动数字技术与中华优秀传统文化的深度融合，不断实现中华优秀传统文化的创造性转化和创新性发展。

Abstract: In the information age, digital technology has gradually become a new means for the inheritance and innovation of China’s fine traditional culture. With the application of digital technology, the restoration and protection of cultural heritage have become more efficient and intelligent, the ways of cultural dissemination have become more diverse and convenient, and have also given rise to new creative and integrated industries. However, in the process of applying digital technology, there are also problems such as insufficient technological adaptability, insufficiently comprehensive and profound dissemination of cultural content, shortage of digital technology talents, and the popularization of technology. To address these challenges, it is necessary to enhance the adaptability of digital technology, improve the digital expression system of traditional culture, and strengthen talent cultivation and technology popularization, with the aim of promoting the deep integration of digital technology and China’s fine traditional culture, and continuously achieving the creative transformation and innovative development of China’s fine traditional culture.