AIGC与交互技术赋能文旅传播创新路径研究——以南宁青秀山为例

Research on the Innovative Paths of Cultural Tourism Communication Empowered by AIGC and Interactive Technology—A Case of Qingxiushan, Nanning

摘要: 南宁青秀山在文旅传播中面临新媒体内容不足、互动体验匮乏、文化资源数字化活化程度低、视觉设计陈旧等问题。本文通过实地调研与文献分析，结合AIGC内容生成、光影交互投影、智能交互装置等技术梳理出四项优化路径。制作AIGC主题短视频用于线上传播；在龙象塔等节点设置轻量化光影交互投影；在专类园落地触摸式科普终端等智能装置；重构视觉IP体系并搭建新媒体传播矩阵。为青秀山及同类景区的数字化升级与文化活化提供参考。

Abstract: Nanning Qingxiushan Scenic Area is confronted with problems in cultural tourism communication, including inadequate new media content, deficient interactive experiences, low digital activation of cultural resources and outdated visual design. Through field investigation and literature analysis, this paper integrates technologies such as AIGC content generation, light-and-shadow interactive projection and intelligent interactive installations to summarize four optimization approaches. The scenic area can produce AIGC-themed short videos for online communication, arrange lightweight light-and-shadow interactive projections at key sites like Longxiang Pagoda, deploy intelligent facilities including touch-based popular science terminals in specialized gardens, and reconstruct the visual IP system to establish a new media communication matrix. This research offers references for the digital upgrading and cultural activation of Qingxiushan and other comparable scenic spots.