跨境电商赋能中小企业竞争力提升的机制与路径研究

Research on the Mechanism and Path of Cross-Border E-Commerce Empowering the Competitiveness of Small and Medium-Sized Enterprises

摘要: 在数字经济与全球贸易深度融合背景下，跨境电商已成为中小企业突破发展瓶颈、提升核心竞争力的关键引擎。本文聚焦跨境电商赋能中小企业竞争力提升的核心命题，系统解构二者深度关联的内在逻辑，识别出人才结构性短缺、资金供应不足、物流体系不完善、合规管理薄弱、品牌竞争力薄弱等现实困境。研究表明，需通过企业、政府、行业多维度协同发力，构建复合型人才支撑体系、拓宽多元化融资渠道、优化跨境物流网络、强化合规管理、推进品牌建设，充分释放跨境电商赋能价值。本文结论为中小企业依托跨境电商实现国际化高质量发展提供理论参考与实操指引，也为数字贸易环境下市场主体竞争力培育提供学理支撑。

Abstract: Against the backdrop of the deep integration of the digital economy and global trade, cross-border e-commerce has become a key engine for small and medium-sized enterprises (SMEs) to break through development bottlenecks and enhance core competitiveness. Focusing on the core proposition of cross-border e-commerce empowering SMEs to improve their competitiveness, this paper systematically deconstructs the internal logic of the deep correlation between the two, and identifies practical dilemmas including structural talent shortages, insufficient capital supply, imperfect logistics systems, weak compliance management, and poor brand competitiveness. The research shows that it is necessary to build a composite talent support system, broaden diversified financing channels, optimize cross-border logistics networks, strengthen compliance management, and promote brand construction through the coordinated efforts of enterprises, governments and industries, so as to fully release the empowering value of cross-border e-commerce. The conclusion of this paper provides theoretical references and practical guidelines for SMEs to achieve high-quality international development relying on cross-border e-commerce, and also provides theoretical support for the cultivation of market entities’ competitiveness in the digital trade environment.