算法中介化与信任机制：电商平台油画市场的价值生产与创作机制

Algorithmic Mediation and Trust Mechanisms: Value Production and Creation Mechanisms in the Oil Painting Market on E-Commerce Platforms

摘要: 电商平台的出现使油画市场的交易结构和创作机制产生变化，本文在平台的信任机制和艺术创作的关系上分析了平台的算法推荐和流量分配构建的中介化以及信息反馈机制对市场信任机制和平台逻辑对艺术创造力的影响。电商平台通过算法机制强化了中介的权力重构了中介结构。市场信任从以专家为中心的信任模式转向平台和用户反馈的信任机制，艺术创造也倾向于适应平台的规则表现为风格的相似性和算法适应性的倾向，电商在艺术品市场的应用扩展艺术发展的空间也为理解数字环境中艺术价值的生成提供了新的分析视角。

Abstract: The emergence of e-commerce platforms has changed the transaction structure and creation mechanisms of the oil painting market. This paper analyses the relationship between platform trust mechanisms and artistic creation, focusing on the mediation constructed by algorithmic recommendations and traffic allocation on platforms, as well as the impact of information feedback mechanisms on market trust and platform logic on artistic creativity. E-commerce platforms reinforce the power of intermediaries and restructure the intermediary framework through algorithmic mechanisms. Market trust has shifted from an expert-centred trust model to a trust mechanism based on platform and user feedback. Artistic creation tends to adapt to platform rules, manifesting in similarities in style and algorithmic adaptability. The application of e-commerce in the art market expands the space for art development and provides a new analytical perspective for understanding the creation of artistic value in digital environments.