双螺旋驱动下跨境电商人才培养的场景适配性提升路径探究

Research on the Improvement Path of Scenario Adaptability in Cross-Border E-Commerce Talent Training under the Double-Helix Drive

摘要: 在AI海外社媒与平台电商深度融合，并形成双螺旋驱动发展模式的背景下，跨境电商行业的业务场景、运营逻辑及岗位能力要求均发生了显著改变，对从业人员的实操能力与场景适配能力也提出了更高的要求。本文立足当前跨境电商行业的发展实际，以地方跨境电商产业园为具体实践载体，系统分析了跨境电商人才培养与行业真实场景脱节的外在表现和深层原因，并从产业园资源整合的视角切入，围绕打造分层实战场景、重构项目驱动的培养内容、构建多方协同的培养体系、建立实战型多元评价体系四大维度，探索契合行业发展实际的跨境电商人才培养路径，推动人才培养的方向和内容能够精准对接行业的真实需求，也为跨境电商行业实现高质量的发展，提供坚实的人才保障。

Abstract: Against the backdrop of the in-depth integration of AI-enabled overseas social media and platform e-commerce, which has forged a new development model driven by a double-helix drive, the cross-border e-commerce industry has witnessed profound transformations in its business scenarios, operational logic and professional competency requirements for various positions, thereby imposing higher specialized demands on practitioners’ practical operation capabilities and scenario adaptability. Based on the current development reality of the cross-border e-commerce industry, and taking local cross-border e-commerce industrial parks as the specific practical carriers, this paper systematically analyzes the external manifestations and underlying causes of the disconnection between cross-border e-commerce talent cultivation and the real industrial scenarios. From the perspective of resource integration of industrial parks, it explores the talent cultivation paths of cross-border e-commerce that conform to the actual development of the industry around four core dimensions: constructing hierarchical practical scenarios, reconstructing project-driven cultivation content, building a multi-stakeholder collaborative cultivation system, and establishing a practice-oriented diversified evaluation system. This research is intended to drive the orientation and content of talent cultivation to accurately align with the real demands of the industry, and also to provide a solid talent guarantee for the high-quality development of the cross-border e-commerce industry.