马克思主义生态理论视角下贵州传统产业电商化转型的现实约束与优化路径

Realistic Constraints on and Optimization Paths for the E-Commerce Transformation of Guizhou’s Traditional Industries: A Marxist Ecological Theory Perspective

摘要: 数字经济发展和平台流通体系重构，使电商化成为贵州传统产业拓展市场、重组价值链的重要路径，但产品上网并不必然带来高质量转型。本研究以马克思主义生态理论为视角，基于实地调查和访谈材料，从目标指向、现实约束与优化路径三个层面展开分析。研究认为，贵州传统产业电商化转型的关键不在于扩大线上销量，而在于推动生态价值有效转化、提升再生产协同水平、实现产业增效与农民增收统一。当前，其主要约束在于生态价值转化不充分、再生产协同不顺畅以及主体协同与利益联结偏弱。由此，贵州传统产业电商化转型应由渠道扩张转向机制重构，重点健全生态价值转化、再生产协同和主体利益联结三大机制，推动特色资源转化为可持续的产业能力和富民能力。

Abstract: The growth of the digital economy and the restructuring of platform-based circulation systems have made e-commerce a major pathway for Guizhou’s traditional industries to expand markets and reconfigure value chains. Yet going online does not automatically produce a high-quality transformation. Drawing on Marxist ecological theory and based on fieldwork and interviews, this study examines the goals, realistic constraints, and optimization paths of e-commerce transformation. It studies that the key lies not in simply increasing online sales, but in effectively converting ecological value, improving reproductive coordination, and aligning industrial upgrading with farmers’ income growth. At present, the main constraints are insufficient ecological value conversion, weak reproductive coordination, and limited stakeholder collaboration and benefit-sharing. Accordingly, the e-commerce transformation of Guizhou’s traditional industries should move beyond channel expansion toward institutional restructuring, with priority given to strengthening mechanisms for ecological value conversion, reproductive coordination, and stakeholder collaboration so as to turn distinctive local resources into sustainable industrial capacity and broad-based rural prosperity.