多模态话语分析视角下文化宣传片外译策略研究——以“水韵江苏”(2021年)为例

A Study on the Translation Strategies of Culture-Introducing Videos from the Perspective of Multimodal Discourse Analysis —A Case Study of “Shuiyun Jiangsu” (2021)

摘要: 全球化背景下，文化宣传片作为国家对外传播的关键载体，其外译是跨文化传播中的关键一环。本研究以2021年上线的江苏省官方汉英双语宣传片“水韵江苏”为研究对象，基于张德禄多模态话语分析框架，本文从文化、语境、内容、表达四个层面展开分析，总结出文化适配、情景适配、模态协同互补、符号分配与时空同步等外译策略，为提高文化宣传片翻译实践提供具体策略参考，助推不同文化间的交流与理解。

Abstract: Against the backdrop of globalization, culture-introducing videos (CIVs) serve as pivotal vehicles for communication in the national community. Their translation plays an essential role in cross-cultural communication. Taking the 2021 official Chinese-English bilingual CIV “Shuiyun Jiangsu” as the research subject, this study conducts an analysis from four dimensions (culture, context, content, expression) based on Zhang Delu’s framework of multimodal discourse analysis, and summarizes translation strategies including cultural adaptation, contextual adaptation, modal synergy and complementarity, symbolic distribution, and temporal-spatial synchronization. This study provides concrete references for CIV translation practice and facilitates cross-cultural exchange.