创新赋能：基于IFLA获奖案例的公共图书馆阅读服务实践与启示

Innovation Empowerment: Practice and Enlightenment of Public Library Reading Services Based on IFLA Award-Winning Cases

摘要: 在公共文化服务高质量发展与全民阅读纵深推进的背景下，公共图书馆作为阅读服务主阵地与文化传播核心载体，其服务创新直接关乎文化传承与公众文化获得感提升。文章选取了几例已正式公布的IFLA国际营销奖、年度公共图书馆奖代表性获奖项目作为研究对象，构建“目标群体–核心策略–技术应用–成效评估–可持续性”五维比较分析框架，采用案例分析法与比较研究法展开系统研究。研究结合场景理论、用户体验理论、文化认同理论等，阐释了阅读服务创新“场景延伸–精准供给–体验优化–认同建构”的递进式文化传播逻辑，发现国际优秀实践在服务边界拓展、特殊群体关怀、技术融合、社区联结等方面形成了成熟经验。结合不同层级图书馆的资源禀赋差异，文章从基础普惠、能力提升、创新引领三个层级提出差异化实践建议，并坦诚说明案例选择与资料来源的研究局限性。研究旨在为国内不同规模的图书馆创新阅读服务、强化文化传播、助力全民阅读提供分层分类的实践参考。

Abstract: Against the backdrop of the high-quality development of public cultural services and the in-depth advancement of nationwide reading, public libraries function as the main front for reading services and the core carrier of cultural communication. Their service innovation is directly related to cultural inheritance and the improvement of the public’s sense of cultural gain. This paper selects several officially announced representative award-winning projects of the IFLA International Marketing Award and the Annual Public Library Award as research subjects. It constructs a five-dimensional comparative analysis framework consisting of target groups, core strategies, technology application, effectiveness evaluation, and sustainability, and conducts a systematic study via the case analysis method and comparative research method. Incorporating scene theory, user experience theory, cultural identity theory and other relevant theoretical foundations, this study elaborates the progressive cultural communication logic of reading service innovation: scene extension, precise supply, experience optimization, and identity construction. It finds that outstanding international practices have accumulated mature experience in expanding service boundaries, delivering support for special groups, advancing technology integration, and strengthening community bonds. Given the disparities in resource endowments across libraries at different levels, this paper proposes differentiated practical recommendations at three tiers: basic universal access, capacity enhancement, and innovation leadership, and openly acknowledges the research limitations regarding case selection and data sources. This study aims to provide tiered and classified practical references for libraries of various scales in China to innovate reading services, reinforce cultural communication, and promote nationwide reading.