大思政视域下高校图书馆文化育人品牌建设研究

Research on the Construction of Cultural Education Brands in University Libraries from the Perspective of Comprehensive Ideological and Political Education

摘要: 文化育人是高校图书馆的核心使命，在“大思政”育人格局下，将价值引领融入文化品牌建设，实现文化育人与思政教育的深度融合，是新时代高校图书馆面临的重要课题。文章以广东工业大学图书馆为案例，深入考察其“思政 + 文化”育人品牌建设的实践探索。基于案例研究，文章从深化品牌定位的战略性、加强资源整合的系统性、提升空间营造的育人功能、拓展主体协同的多元性、构建品牌矩阵的系统性五个维度提出优化策略。研究认为，高校图书馆文化育人品牌建设应实现从“资源管理者”向“育人主体”、从“活动堆叠”向“品牌矩阵”、从“单打独斗”向“协同共建”三个转变，以品牌化运作实现价值引领与文化浸润的深度融合，为高校图书馆落实立德树人根本任务提供实践参考。

Abstract: Cultivating people through culture is the core mission of university libraries. Under the “big ideological and political education” framework, integrating value guidance into the construction of cultural brands and achieving the deep integration of cultural education and ideological and political education is an important task that university libraries in the new era need to address. This article takes the library of Guangdong University of Technology as a case and conducts an in-depth investigation into its practical exploration of the “ideology and politics + culture” education brand construction. Based on the case study, the article proposes optimization strategies from five dimensions: deepening the strategic positioning of the brand, strengthening the systematic integration of resources, enhancing the educational function of space creation, expanding the diversity of subject collaboration, and constructing a systematic brand matrix. The research suggests that the construction of cultural education brands in university libraries should achieve three transformations: from “resource managers” to “educational subjects”, from “stacking activities” to “brand matrix”, and from “single efforts” to “collaborative construction”. Through brand-based operation, it aims to achieve a deep integration of value guidance and cultural immersion, providing practical references for university libraries to fulfill the fundamental task of fostering virtue.