智能电商生态中AI技术赋能服装概念设计的演进过程与价值共创机制研究

Research on the Evolutionary Process and Value Co-Creation Mechanisms of AI-Empowered Apparel Conceptual Design in Intelligent E-Commerce Ecosystems

摘要: 随着人工智能技术的快速发展，智能电商生态正在经历从“人找货”到“货找人”再到“智能共创”的演进过程。本文系统分析了智能电商环境下AI技术赋能服装概念设计的演进路径与价值共创机制，研究发现：智能推荐系统通过精准匹配降低设计不确定性，C2M定制模式通过用户数据反馈实现需求精准化，而生成式AI工具则通过辅助设计师创意生成提升设计效率。本文揭示了智能电商生态中企业、用户、AI三方协同的价值共创逻辑，为理解技术赋能下的服装设计演进过程提供了理论参考。

Abstract: Driven by the rapid advancement of artificial intelligence (AI), the intelligent e-commerce ecosystem is undergoing a evolutionary process from “consumer-seeking-product” to “product-finding-consumer” and ultimately to “intelligent co-creation.” This paper systematically analyzes the evolutionary paths and value co-creation mechanisms of AI-empowered apparel conceptual design within the context of intelligent e-commerce. The study finds that: intelligent recommendation systems mitigate design uncertainty through precise matching; C2M (Customer-to-Manufacturer) customization models facilitate demand precision via user data feedback; and generative AI tools enhance design efficiency by augmenting the creative generation process for designers. This research elucidates the tripartite collaborative logic of value co-creation among enterprises, users, and AI, providing a theoretical reference for understanding the evolutionary process in apparel design empowered by technology.