“信息茧房”中的意义协商与身份建构——基于符号互动论的大学生网络行为分析

Meaning Negotiation and Identity Construction in the “Information Cocoon”—An Analysis of College Students’ Online Behavior Based on Symbolic Interactionism

摘要: 在数字媒介技术深度嵌入日常生活的背景下，大学生群体日益陷入由算法推荐与选择性接触所形塑的“信息茧房”之中。研究以符号互动论为单一理论视角，通过深度访谈与文献分析聚焦大学生在网络中的微观互动过程。研究表明，信息茧房并非单向度的消极现象，而是一把兼具固化与建构功能的双刃剑。为此，应从媒介素养教育融入高校思政课体系、通识课体系、第二课堂与校园网络文化建设这四条路径，以期为高校在数字化时代落实立德树人的根本任务、推动大学生实现信息环境的“破茧”与认知结构的优化，以促进其全面发展与社会融合。

Abstract: Against the backdrop of digital media technologies being deeply embedded in everyday life, college students are increasingly trapped in the “information cocoon” shaped by algorithmic recommendations and selective exposure. Adopting symbolic interactionism as a single theoretical perspective, this study focuses on the micro-level interaction processes of college students in the online environment through in-depth interviews and literature analysis. The findings suggest that the information cocoon is not a unidirectionally negative phenomenon, but rather a double-edged sword that possesses both consolidating and constructive functions. Accordingly, four pathways are proposed for integrating media literacy education into the ideological and political theory curriculum, the general education curriculum, the second classroom, and the construction of campus online culture. This aims to provide theoretical reference for higher education institutions to fulfill the fundamental task of fostering virtue through education in the digital era, to promote college students’ “cocoon-breaking” in their information environment and the optimization of their cognitive structures, so as to facilitate their comprehensive development and social integration.