非遗视域下广西百色“麽乜”文化的传承现状与创新路径研究

A Study on the Inheritance Status and Innovative Development Paths of “Mō Miē” Culture in Baise, Guangxi from the Perspective of Intangible Cultural Heritage

摘要: “麽乜”是流传于广西百色右江地区壮族民间的一种传统手工艺品，具有祈福纳祥、驱邪避灾和情感寄托等文化功能。本文采用文献研究法、田野调查法，对“麽乜”的历史渊源、民俗信仰、艺术特征及文化内涵进行梳理，并分析其当代传承现状及面临的问题。研究认为，“麽乜”不仅承载着右江地区壮族社区的地方记忆与生活经验，也体现了壮族传统工艺与民俗文化的独特价值。但在现代化背景下，其传承仍面临传承主体不足、传播范围有限以及社会认知度不高等问题。本文进一步引入社区赋权与文化产业理论，对传承主体参与和文创开发环节进行分析。基于此，提出加强非遗教育传播、推动文旅融合发展、拓展数字传播渠道以及构建多元协同保护机制等传承路径，以为“麽乜”文化的保护与发展提供参考。

Abstract: “Mō miē” is a traditional folk handicraft practiced among the Zhuang people in the Youjiang region of Baise, Guangxi. It carries multiple cultural functions, including praying for blessings, warding off evil spirits and disasters, and expressing emotional attachment. By adopting literature research and field investigation methods, this paper examines the historical origin, folk beliefs, artistic characteristics, and cultural connotations of “Mō miē”, and further analyzes its current inheritance status and existing problems. The study uses community empowerment and cultural industry theory to examine participation in inheritance and the development of cultural-creative products. However, in the context of modernization, its inheritance still faces challenges such as a shortage of inheritors, limited dissemination channels, and low public awareness. Based on these issues, this paper proposes several inheritance paths, including strengthening intangible cultural heritage education and communication, promoting the integrated development of culture and tourism, expanding digital communication channels, and establishing a multi-subject collaborative protection mechanism. The study aims to provide a reference for the protection, inheritance, and sustainable development of “Mō miē” culture.