基于微博语料的天祝藏族自治县网络流行语历时演变研究(2020~2024)

A Study on the Diachronic Evolution of Internet Slang in Tianzhu Zangzu Autonomous County Based on Weibo Data (2020~2024)

摘要: 随着互联网平台的不断发展，网络流行语逐渐成为观察社会语言生活和网络文化变迁的重要对象。本文以2020~2024年天祝藏族自治县的微博文本为语料，通过候选词自动提取与人工复核，筛选出各年度具有代表性的网络流行语，并从年度分布、生命力特征和演变特征等方面进行分析。研究发现，天祝藏族自治县网络流行语既受到全国性网络文化和平台传播的影响，也呈现出地方发展、文旅传播、民族文化和特色产业发展等特色区域语境。总体来看，天祝藏族自治县网络流行语呈现出全国热词地方化、地方生活表达热词化和网络表达日常化的特点，能够反映微博这一特定场域内的天祝县域网络语言生态与社会语言生活的动态变化。

Abstract: With the continuous development of internet platforms, online buzzwords have gradually become an important subject for observing social linguistic life and shifts in internet culture. This paper uses Weibo texts from Tianzhu Zangzu Autonomous County from 2020 to 2024 as its corpus. Through automated extraction of candidate terms followed by manual review, representative online buzzwords for each year were selected and analyzed in terms of annual distribution, longevity, and evolutionary characteristics. The study found that internet slang in Tianzhu Zangzu Autonomous County is influenced by both national online culture and platform-based dissemination, while also reflecting distinctive regional contexts such as local development, cultural and tourism promotion, ethnic culture, and the development of characteristic industries. Overall, internet slang in Tianzhu Zangzu Autonomous County exhibits the characteristics of the localization of national buzzwords, the transformation of local life expressions into buzzwords, and the normalization of online expressions in daily life. It reflects the dynamic changes in the county’s online linguistic ecosystem and sociolinguistic practices within the specific domain of Weibo.