体验经济视域下体育旅游发展的现实困境与优化路径研究

Research on the Real Dilemmas and Optimization Paths of Sports Tourism Development under the Perspective of Experience Economy

摘要: 在体验经济蓬勃发展、体育与旅游产业融合深入推进的背景下，传统观光式的旅游已难以满足大众个性化、沉浸式和情感化的消费需求，所以体育旅游逐渐成为文旅产业转型升级的重要业态；本文以体验经济理论为研究视域，采用文献研究法、质性分析法和逻辑归纳法，梳理国内的体育旅游发展现状，去剖析其现实的困境；本研究认为当前体育旅游主要存在产品同质化、沉浸式体验不足、专业服务滞后、产业融合链条较短等问题；对此，本文从差异化产品供给、沉浸式场景营造、专业服务完善与多产业融合深化等方面提出优化路径，为体育旅游产业升级与其高质量持续发展提供参考。

Abstract: Against the backdrop of the booming experience economy and the deepening integration of sports and tourism industries, traditional sightseeing-style tourism can no longer meet the personalized, immersive, and emotional consumption needs of the public. Therefore, sports tourism has gradually become an important format for the transformation and upgrading of the cultural and tourism industry. This paper takes experience economy theory as its research perspective, employing literature review, qualitative analysis, and logical induction to analyze the current development status of sports tourism in China and dissect its real dilemmas. This study argues that the current sports tourism mainly suffers from problems such as product homogenization, insufficient immersive experiences, lagging professional services, and a short industrial integration chain. To address these issues, this paper proposes optimization paths from aspects such as differentiated product supply, immersive scene creation, improved professional services, and deepening multi-industry integration, providing a reference for the upgrading and high-quality sustainable development of the sports tourism industry.