乡村振兴背景下农文旅电商生态系统的价值呈现与运行策略

Value Presentation and Operational Strategies of Agricultural-Cultural-Tourism E-Commerce Ecosystems under Rural Revitalization Background

摘要: 随着乡村振兴与数字中国建设，农文旅电商生态系统已成为乡村产业数字化转型与跨界融合的重要载体。本文从产业融合、农民增收、文化传承、数字建设四个维度分析农文旅电商生态系统的多元价值；结合乡村发展实际，提出资源适配、主体培育、平台构建、服务配套、监管完善的差异化运行策略。旨在为农文旅电商生态系统高效运转提供实践路径，助力乡村产业兴旺与民生改善。

Abstract: With rural revitalization and digital China construction, agricultural-cultural-tourism e-commerce ecosystems have become an important vehicle for digital transformation and cross-sector integration of rural industries. This paper analyzes the diverse values of agricultural-cultural-tourism e-commerce ecosystems from four dimensions: industrial integration, farmers’ income growth, cultural heritage preservation, and digital infrastructure development. Based on rural development realities, it proposes differentiated operational strategies including resource allocation optimization, entity cultivation, platform construction, service coordination, and regulatory enhancement. The aim is to provide practical pathways for the efficient operation of agricultural-cultural-tourism e-commerce ecosystems, thereby promoting rural industrial prosperity and livelihood improvement.