网络游戏中的中华传统文化传播与认知建构

The Dissemination and Cognitive Construction of Chinese Traditional Culture from the Perspective of Online Games

摘要: 网络游戏作为兼具叙事性、互动性与沉浸性的数字媒介，正在成为传统文化再现与传播的重要场域。文章在叙事学、沉浸理论与参与式文化视角下，分析中华传统文化元素在网络游戏中的呈现机制及其对玩家文化认知、情感体验与群体归属的影响。研究认为，网络游戏并非只是传统文化符号的展示窗口，而是通过场景营造、角色扮演、任务情节与社交互动，将文化资源转化为可体验、可操作、可分享的互动内容。玩家在游戏过程中通过探索、选择、协作与再创作参与文化意义的生成，从而形成对传统文化的感知、理解与情感联结。同时，网络游戏中的文化表达也受到市场需求、政策环境与资本机制的共同影响，可能存在符号消费、浅层化呈现和玩家抵触等问题。因此，网络游戏在传统文化传播中的作用应被理解为一种具有潜力但并非自动有效的媒介实践，其文化教育价值有赖于内容设计、玩家接受和社会语境之间的动态互动。

Abstract: As a digital medium characterized by narrative, interaction and immersion, online games are becoming an important field for the representation and dissemination of traditional Chinese culture. From the perspectives of narratology, immersion theory and participatory culture, this paper analyzes the presentation mechanism of traditional Chinese cultural elements in online games and their influence on players’ cultural cognition, emotional experience and sense of group belonging. The study argues that online games are not merely display windows for cultural symbols. Through scene construction, role playing, plot tasks and social interaction, they transform cultural resources into interactive content that can be experienced, operated and shared. Meanwhile, cultural expression in online games is also shaped by market demand, policy environment and capital mechanisms, and may face problems such as symbolic consumption, superficial presentation and player resistance. Therefore, the role of online games in cultural communication should be understood as a promising but not automatically effective media practice, whose cultural educational value depends on the dynamic interaction among content design, player reception and social context.