新大众文艺视域下人文历史类知识短视频的叙事机制与认同建构研究

Narrative Mechanisms and Identity Construction of Humanities and History Knowledge Short Videos from the Perspective of New Mass Literature and Art

摘要: 移动互联网时代，短视频平台成为人文历史知识传播的重要媒介空间，大量历史人物、文化遗产和地方记忆类内容借助短视频进入大众视野，推动了历史叙事方式的转型。作为“新大众文艺”的重要实践形态，人文历史类知识短视频突破了传统历史传播的专业壁垒，使大众成为历史文化生产与传播的重要参与者。与此同时，人文历史类知识短视频的发展不仅受到大众参与机制的影响，也深受平台算法、流量分发和商业模式的塑造。本文在“新大众文艺”理论基础上，引入参与式文化与平台资本主义相关视角，分析创作者、平台与用户之间的互动关系，探讨算法推荐、情感传播和价值表达如何共同作用于历史知识生产与认同建构过程。短视频并非对历史知识的简单转述，而是在视听媒介逻辑下对历史素材进行重新编码。创作者通过影像呈现、情节组织和情感表达，将历史知识转化为具有体验性的视听叙事，并在传播过程中参与文化认同和价值建构。基于此，本文以“新大众文艺”为视角，从叙事转化、情感机制、认同建构和价值传播等层面展开分析，探讨人文历史类知识短视频的传播逻辑及其现实意义。

Abstract: In the era of mobile Internet, short-video platforms have become an important space for the dissemination of humanities and historical knowledge. A large amount of content related to historical figures, cultural heritage, and local memory has entered the public sphere through short videos, promoting the transformation of historical narratives. As an important form of practice in the context of New Mass Literature and Art, humanities and history knowledge short videos have broken the professional barriers of traditional historical communication and enabled ordinary users to participate in cultural production. At the same time, the evolution of humanistic-historical knowledge short-videos is shaped not only by public participation mechanisms, but also profoundly by platform algorithms, traffic distribution and commercial models. This paper introduces the perspectives of participatory culture and platform capitalism on the basis of the theory of New Mass Literature and Art, and analyzes the interactions among creators, platforms, and users. It explores how algorithmic recommendation, emotional communication, and value expression jointly shape the production of historical knowledge and identity construction in the short-video ecosystem. Short-videos are not mere restatements of historical knowledge; rather, they re-encode historical materials governed by the logic of audio-visual media. Through visual representation, plot organization and affective articulation, creators convert historical knowledge into experiential audio-visual narratives and participate in the construction of cultural identity and values in the process of communication. From the perspective of “New Mass Literature and Art”, this paper carries out analyses at the levels of narrative transformation, affective mechanisms, identity construction and value communication, and explores the communication logic and practical implications of humanistic-historical knowledge short-videos.