中学生英语媒介素养现状与提升路径——基于短视频、英文歌、简易外刊阅读的实证研究

Current Situation and Improvement Paths of Middle School Students’ English Media Literacy—An Empirical Study Based on Short Videos, English Songs and Simple Foreign Periodical Reading

摘要: 在新媒体全域渗透与中考英语改革纵深推进的双重背景下，短视频、英文歌曲、简易外刊阅读等多元媒介，凭借趣味性强、形式灵活的特点，成为初中生课外英语学习的核心载体，英语媒介素养也成为衔接课内教学与课外自主学习、适配中考英语核心素养考查要求的关键能力。本研究立足传播学媒介素养理论、教育传播理论，融合二语习得可理解输入理论、教育心理学自我决定理论与延迟满足理论，以使用与满足理论为核心分析框架搭建研究体系，以初中生为研究对象，通过问卷调查法收集实证数据，结合案例分析法展开深度剖析，聚焦短视频、英文歌、简易外刊阅读三大主流英语媒介场景，系统探究当前初中生英语媒介素养的发展现状、现存问题及深层成因。研究结果显示，初中生英语媒介接触频次较高、学习意愿强烈，但存在媒介使用娱乐化、信息甄别能力薄弱、知识转化效率低下、缺乏专业指导等突出问题，学生媒介使用动机以情感娱乐需求为主，认知学习需求严重不足。基于实证数据与多学科理论支撑，本研究突破传统宏观策略局限，从教师教学优化、学校课程搭建、家庭协同引导、平台规范治理四个维度，提出具象化、可落地的提升路径，融入AI辅助筛选、同伴互评机制、校本课程模块、家庭媒介契约等创新实操策略，助力初中生提升英语媒介素养，实现课外英语学习的提质增效，更好地应对中考对语言运用、基础思维、文化意识的综合考查。

Abstract: Under the dual background of full penetration of new media and in-depth advancement of senior high school entrance examination English reform, diverse media such as short videos, English songs and simple foreign periodical reading have become the core carriers of junior high school students’ extracurricular English learning due to their strong fun and flexible forms. English media literacy has also become a key ability connecting in-class teaching and extracurricular autonomous learning and adapting to the core literacy assessment requirements of senior high school entrance examination English. Based on communication media literacy theory and educational communication theory, integrated with the comprehensible input theory of second language acquisition, self-determination theory and delay gratification theory of educational psychology, this study constructs a research system with the Uses and Gratifications Theory as the core analysis framework. Taking junior high school students as research objects, this study collects empirical data through questionnaire survey method and conducts in-depth analysis combined with case analysis method. It focuses on three mainstream English media scenarios of short videos, English songs and simple foreign periodical reading, and systematically explores the current situation, existing problems and underlying causes of junior high school students’ English media literacy. The research results show that junior high school students have high frequency of English media contact and strong willingness to learn, but there are prominent problems such as entertaining media use, weak information screening ability, low knowledge transformation efficiency and lack of professional guidance. Students’ media use motivation is dominated by emotional entertainment demand, while cognitive learning demand is seriously insufficient. Based on empirical data and multidisciplinary theoretical support, this study breaks through the limitations of traditional macroscopic strategies, proposes concrete and implementable improvement paths from four dimensions of teacher teaching optimization, school curriculum construction, family collaborative guidance and platform standardized governance, and integrates innovative practical strategies such as AI-assisted screening, peer review mechanism, school-based curriculum modules and family media contracts. It helps junior high school students improve their English media literacy, realize the quality and efficiency improvement of extracurricular English learning, and better respond to the comprehensive examination of language application, basic thinking and cultural awareness in senior high school entrance examination.