数字经济时代共享发展理念的实践形态研究——以社区团购与共享电商为例

A Study on the Practical Forms of the Shared Development Concept in the Digital Economy Era—Taking Community Group Buying and Shared E-Commerce as Examples

摘要: 数字经济已成为驱动中国式现代化的重要引擎，深刻改变着社会生产和生活方式。共享发展理念作为共同富裕的核心内涵，强调发展成果由人民共享。在此背景下，以数字平台为载体的共享经济新业态，如社区团购与共享电商，成为践行共享发展理念的鲜活样本。本研究通过文献分析、机制剖解与案例归纳，旨在探究数字经济如何重塑共享发展的实现路径。研究发现，数字平台通过重构“技术–组织–分配”三维结构，催生出两种典型实践形态：社区团购依托邻里关系网络，呈现出“嵌入式共享”的特征，在提升消费效率的同时重构了邻近社会空间；共享电商则依托跨区域数据网络，呈现出“平台化共享”特征，在扩大机会公平的同时也面临收益分配不均等挑战。本文为理解与引导数字经济时代的共享发展实践提供了新的分析工具。

Abstract: The digital economy has become an important engine driving Chinese-style modernization and profoundly transforming social production and lifestyles. As the core connotation of common prosperity, the concept of shared development emphasizes that the fruits of development are shared by the people. Against this background, new forms of sharing economy supported by digital platforms, such as community group buying and shared e-commerce, have become vivid examples of practicing the concept of shared development. Using literature analysis, mechanism interpretation and case induction, this study aims to explore how the digital economy reshapes the realization path of shared development. The study finds that digital platforms have given birth to two typical practical forms by reconstructing the three-dimensional structure of technology-organization-distribution. Relying on neighborhood networks, community group buying is characterized by “embedded sharing”, which improves consumption efficiency while reconstructing adjacent social spaces. Relying on cross-regional data networks, shared e-commerce is characterized by “platform-based sharing”, which expands equality of opportunity but also faces challenges such as uneven income distribution. This paper provides a new analytical tool for understanding and guiding the practice of shared development in the digital economy era.