数智化背景下电子商务专业人才培养路径探索

Exploration of Talent Cultivation Paths for E-Commerce Major under the Background of Digitalization-Intelligentization

摘要: 数字技术的全面渗透推动电子商务产业进入数智化转型的新阶段，市场对电商人才的能力结构提出了全新要求。本文通过梳理当前电子商务专业人才市场的需求特征，剖析现有人才培养体系中存在的目标定位模糊、课程体系滞后、数智化资源投入不足等突出问题，从培养目标、课程设置、教学模式、实践体系、师资建设、评价机制六个维度，提出适配数智化发展需求的电子商务专业人才培养优化路径，为高校电商人才培养改革提供参考，助力培育能够适配产业发展需求的高素质数智化电商专业人才。

Abstract: The comprehensive penetration of digital technology has propelled the e-commerce industry into a new stage of digital-intelligent transformation, posing new demands on the competency structure of e-commerce talents in the market. By sorting out the current demand characteristics of the e-commerce talent market, this paper analyzes prominent issues in the existing talent cultivation system, such as vague goal positioning, outdated curriculum systems, and insufficient investment in digital-intelligent teaching resources. From six dimensions, namely cultivation objectives, curriculum design, teaching modes, practical systems, faculty development, and evaluation mechanisms, this paper proposes optimized training paths for cultivating e-commerce professionals that align with the needs of digital-intelligent development. It provides references for the reform of e-commerce talent cultivation in universities, aiming to foster high-quality digital-intelligent e-commerce professionals capable of meeting industrial development demands.