交际翻译理论下新疆文旅外宣英译策略研究

A Study on English Translation Strategies of Xinjiang Tourism Publicity Texts Based on Communicative Translation Theory

摘要: 新疆文旅外宣文本是传播地域文化、展现民族风貌的重要载体，英译质量对跨文化传播效果有着重要影响。纽马克交际翻译理论以读者接受与交际对等为核心，高度适配旅游呼唤型文本的翻译特质。相较于语义翻译、生态翻译学、功能目的论等翻译理论，交际翻译能够平衡本土文化留存与海外受众认知习惯，更契合新疆文旅文本。本文以交际翻译理论为支撑，结合真实新疆文旅外宣语料，梳理当前英译实践中存在的文化意象缺失、句式表达生硬、文化负载词译法单一等常见问题，通过文本译例对比分析，总结针对性英译优化策略。研究旨在平衡新疆地域文化特色与海外受众阅读习惯，提升新疆文旅外宣译文的规范性与传播力，为新疆旅游文本英译实践提供一定参考。

Abstract: Xinjiang cultural tourism publicity texts serve as an important carrier for spreading regional culture and showcasing ethnic customs, and the quality of their English translations exerts a vital influence on cross-cultural communication effects. Centered on target readers’ reception and communicative equivalence, Newmark’s communicative translation theory fits the translation features of vocative tourist texts perfectly. Compared with semantic translation, eco-translatology, Skopos Theory and other translation theories, communicative translation strikes a balance between preserving local cultural elements and accommodating overseas audiences’ cognitive habits, making it more suitable for Xinjiang’s cultural tourism texts. Supported by communicative translation theory, this paper adopts authentic publicity materials of Xinjiang cultural tourism, sorts out prevalent problems in current English translation practice including loss of cultural images, rigid sentence structures and monotonous translation methods for culture-loaded words, and summarizes targeted optimization strategies for English translation through comparative analysis of text examples. This research intends to balance Xinjiang’s unique regional cultural characteristics with overseas readers’ reading habits, improve the standardization and communication power of English translations for Xinjiang cultural tourism publicity, and offer certain references for the English translation of Xinjiang tourist texts.