财经类高校网站外宣英译现状及策略研究

Research on the Current Situation and Strategies of English Translation for External Publicity of Finance and Economics University Websites

摘要: 高校官网英文版是高等教育国际化的重要窗口。本研究选取了8所财经类高校官网校情介绍的中英文平行文本为对象，系统考察其网站英译现状与问题。研究发现，当前翻译存在五类突出问题：信息不对等；术语不规范；语篇结构转换不足；文化负载词处理不当；过度翻译或漏译。针对上述问题，本研究提出优化策略：修改英文内容保持与中文版数据一致，调整适合的翻译策略进行翻译。本研究旨在为财经类高校网站外宣翻译提供实践参考，助力高等教育国际传播能力建设。

Abstract: The English versions of university websites serve as important windows for the internationalization of higher education. This study selected parallel Chinese-English texts from the “About the University” sections of eight finance and economics universities’ official websites as its research subjects and systematically examined the current status and issues of English translation on these sites. The study found that current translations exhibit five prominent problems: information asymmetry; inconsistent terminology; insufficient conversion of discourse structure; improper handling of culture-specific terms; and over-translation or omissions. To address these issues, this study proposes optimization strategies: revising the English content to ensure consistency with the Chinese version and adjusting translation strategies as appropriate. This study aims to provide practical guidance for the translation for external publicity promotional materials on the websites of finance and economics universities, thereby contributing to the development of international communication capabilities in higher education.