文旅融合视角下阿诗玛旅游小镇发展困境与优化路径研究

Development Dilemmas and Optimization Paths of Ashima Tourism Town from the Perspective of Culture-Tourism Integration

摘要: 在文化与旅游产业协同发展不断深化的背景下，民族文化旅游小镇逐渐成为连接地方文化传承、旅游体验与区域发展的重要空间载体，其持续运营面临新的机遇与挑战。阿诗玛旅游小镇依托石林独特的喀斯特地貌景观、撒尼彝族文化资源及阿诗玛非物质文化遗产，具有较好的文旅融合发展基础。本文基于文旅融合视角，构建“资源基础–融合机制–发展表现–优化路径”的分析框架，从文化资源转化、产品业态融合、景镇空间联动、旅游服务支撑和多主体协同等维度，对阿诗玛旅游小镇的发展基础、现实困境及优化路径进行分析。研究发现，小镇已形成较为鲜明的文化主题和一定的旅游接待基础，但仍存在产品业态趋同、文化内容体验化转化不足、阿诗玛文化品牌延伸有限、游客停留吸引力不足及多主体利益联结机制不完善等问题。基于此，应进一步深化阿诗玛文化内容转化，构建差异化文旅产品体系，加强石林景区与小镇之间的空间及产品联动，完善旅游服务支撑，并健全社区居民、非遗传承人、企业和相关管理主体之间的参与机制。阿诗玛旅游小镇应逐步由以观光和基础接待为主的旅游空间，转向兼具文化体验、复合消费和持续运营能力的文旅目的地，促进地方文化传承与旅游产业发展的协同提升。

Abstract: Against the backdrop of the deepening integration of the cultural and tourism industries, ethnic cultural tourism towns have gradually become important spatial carriers linking local cultural inheritance, tourism experiences, and regional development, while their sustainable operation faces both new opportunities and challenges. Relying on the distinctive karst landscape of Shilin, the cultural resources of the Sani Yi people, and the Ashima intangible cultural heritage, Ashima Tourism Town has a solid foundation for culture-tourism integration. From the perspective of culture-tourism integration, this study constructs an analytical framework of “resource foundation - integration mechanism - development performance - optimization path” and examines the development foundation, practical constraints, and optimization paths of Ashima Tourism Town from the dimensions of cultural resource transformation, product and business-format integration, spatial linkage between the scenic area and the town, tourism service support, and multi-stakeholder collaboration. The findings indicate that the town has established a relatively distinctive cultural theme and a basic tourism reception system. However, it still faces several problems, including similarities in products and business formats, insufficient transformation of cultural content into experiential offerings, limited extension of the Ashima cultural brand, inadequate capacity to encourage longer tourist stays, and an underdeveloped multi-stakeholder benefit-sharing mechanism. Accordingly, the town should further deepen the transformation of Ashima cultural content, develop a differentiated culture-tourism product system, strengthen spatial and product linkages between Shilin Scenic Area and the town, improve tourism service support, and establish more effective participation mechanisms among local residents, intangible cultural heritage inheritors, enterprises, and relevant management bodies. Ashima Tourism Town should gradually transform from a tourism space dominated by sightseeing and basic reception services into a culture-tourism destination integrating cultural experiences, diversified consumption, and sustainable operation, thereby promoting the coordinated advancement of local cultural inheritance and tourism industry development.