具身认知视角下乡村非遗的数字化交互设计研究——以京西琉璃烧制技艺为例

Research on Digital Interaction Design of Rural Intangible Cultural Heritage from the Perspective of Embodied Cognition: A Case Study of the Mentougou Glazed Tile Making Technique

摘要: 当前手工艺类非遗数字化设计多在“深度体验”与“轻量传播”之间取舍，存在展示形式单一、身体参与不足等问题，用户离开展馆后难以形成持续性的文化体验。京西琉璃烧制技艺作为北京市门头沟区非物质文化遗产之一，其工艺认知具有较强的具身性特征。文章基于具身认知理论，通过实地调研，从感知、行为、环境三个层面归纳用户需求，提出“深度体验–轻量传播”双路径交互模型：深度体验路径以交互系统实现感知与行为层面的具身参与，轻量传播路径以AR折页实现环境层面的情境延续。以京西琉璃为案例的设计验证表明，该模型能够同时满足工艺理解与持续传播的双重需求，为资源有限的乡村非遗提供了一套低成本的数字化方案。

Abstract: Currently, the digital design of handicraft-related intangible cultural heritage (ICH) often faces a trade-off between “deep experience” and “lightweight dissemination.” Common issues include monotonous presentation formats and insufficient physical involvement, which hinder users from maintaining a continuous cultural experience after leaving the exhibition space. The Mentougou (Jingxi) Glazed Tile Making Technique, a national-level ICH, possesses strong embodied characteristics in its craftsmanship cognition. Based on the theory of embodied cognition and field research, this study categorizes user needs into three dimensions: perception, behavior, and environment. It subsequently proposes a “Deep Experience - Lightweight Dissemination” dual-path interaction model. The deep experience path utilizes interactive systems to facilitate embodied participation at the perceptual and behavioral levels, while the lightweight dissemination path employs AR brochures to ensure contextual continuity at the environmental level. Design validation centered on the Mentougou Glazed Tile technique demonstrates that this model satisfies the dual requirements of craftsmanship comprehension and sustainable dissemination. Furthermore, it provides a cost-effective digital solution for rural ICH with limited resources.