符号价值语境下的波普艺术再思考

Rethinking Pop Art in the Context of Symbolic Value

摘要: 20世纪60年代以来，发达国家先后完成第一次现代化，建成发达工业社会，并启动第二次现代化，开始向知识社会迈进。大规模生产，市场经济体制兴起，消费取代了生产的中心地位开始进入生活。与此同时，大众传媒兴起，后现代主义艺术伴随着现代化的不断发展进入人们的视野，它打破了高级艺术、世俗艺术与大众文化的边界，模糊了艺术与日常生活之间的区别，使艺术进入有一种新的自由时代。在此起彼伏的浪潮中，波普艺术以轻松、通俗的个性刷新了艺术与大众的界限，构建起了独特的价值体系。基于此本文将以鲍德里亚《消费社会》中的消费理论等为借鉴，分析符号价值语境下的波普艺术。

Abstract: Since the 1960s, developed countries have successively completed their first modernization, established advanced industrial societies, and initiated a second modernization, beginning to transition toward a knowledge-based society. Mass production and the rise of market economies led consumption to take center stage in daily life, replacing production as the primary focus. At the same time, mass media emerged, and postmodernist art entered public view alongside ongoing modernization. Meanwhile, with the rise of mass media, postmodernist art entered public view amid the ongoing advance of modernization. It broke down the boundaries between high art, popular art, and mass culture, blurred the distinction between art and everyday life, and ushered in a new era of artistic freedom. Amid these shifting waves, pop art redefined the relationship between art and the masses with its light-hearted, accessible character, establishing a unique value system. Drawing on Baudrillard’s theory of consumption from “The Consumer Society,” this paper analyzes pop art within the context of symbolic value.