广西坭兴陶文化人机协同短视频矩阵共创与跨语精准传播研究

Human-AI Co-Creation of a Short-Video Account Matrix and Cross-Lingual Precision Communication of Guangxi Nixing Pottery Culture

摘要: 坭兴陶作为广西钦州具有千年历史积淀的国家级非物质文化遗产，在海外社交媒体传播中面临内容生产零散、跨语表达失准及文化意涵阐释不足等现实困境。本文以人机协同为理论框架，以广西坭兴陶文化国际传播效能提升为研究目标，系统探讨短视频矩阵的人机共创路径与跨语精准传播机制。研究提出“一个主账号 + 四个子账号”的矩阵架构，各账号在受众定位、内容形态与叙事策略上形成有机分工，共同构建覆盖多元用户群体的立体传播网络。在跨语精准传播层面，本研究从跨语表达、精准触达与反馈优化三个维度出发，探讨人工智能与人类主体的协同作用。本研究旨在为地方非遗文化的数字化跨语传播提供可行的实践路径。

Abstract: Nixing pottery, a national intangible cultural heritage from Qinzhou, Guangxi, has a history spanning more than a millennium. However, its international dissemination on global social media platforms is hindered by fragmented content production, insufficient linguistic and cultural adaptation, and limited contextualization of its cultural meanings. Drawing on the perspective of human-AI collaboration, this study investigates how a coordinated short-video account matrix can enhance the global communication of Nixing pottery culture. It proposes a “one main account and four subsidiary accounts” structure, in which each account is assigned differentiated functions in audience targeting, content design, and narrative strategy. Together, these accounts constitute an integrated communication ecosystem for engaging diverse global audiences. The study further conceptualizes cross-lingual precision communication through three dimensions: multilingual and cross-cultural adaptation, precise audience reach, and feedback-driven optimization. It highlights the complementary roles of AI tools and human creators in improving content generation, translation accuracy, cultural interpretation, and audience engagement. This study contributes a practical framework for the digital, platform-based, and cross-lingual dissemination of local intangible cultural heritage.